Hello, I’m Travis Fraser:
A digital product designer with 10 years of experience designing SAAS solutions for desktop and mobile.
Thanks for coming by!
A UI is like a joke.
If you have to explain it, it’s not that good.
UX Strategy
I establish a ux process through which teams can approach any problem to arrive at validated solutions that deliver real value for users.
Brand development
Personality contributes greatly to how your product is judged. Colors, fonts, tone of voice, image style, design system, onboarding flows, automated emails… all should share a personality that resonates with your intended market.
Product Design
Love getting my hands dirty with actual design work.
(It’s probably the part I enjoy the most) Banging out lots of early iterations, debating and refining with key stakeholders, then arriving at a clean design that pulls it all together; that’s the good stuff.
Marketing
I started my career in marketing and learned a memorable effective message doesn’t need to cost millions or hundreds of hours. Here’s a free tip: Socks! Custom socks have been the most effective giveaway I’ve ever produced.
My recent projects
opsCTRL
Research / Design
opsCTRL is a cross-platform cloud application for water treatment professionals.
Onboarding Process
Research / UX
Implementing a multi-lingual click-through training tool for a complex application.
Let’s get in touch!
Want to know more?
Great, let’s talk about it.